Email Marketing Solutions

posted Feb 24, 2012, 8:04 AM by Wayne Wieseler   [ updated Feb 24, 2012, 8:04 AM ]

Email marketing has become essential to the growth and sustaining success of business and non-profit organizations. You will learn how to design, develop, manage, and deploy an effective email marketing solution.

(2- to 3-hour session, REG $40, NOW $25)

Importance

Why market with email?

Because it really does work. It has been estimated that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005. More people are buying products and services online than ever before-and your business could profit from this fact.

Why Use Email Marketing

  • Simple and inexpensive way for you to generate added income
  • Quickly informs your customers about your upcoming events, special offers, and new products and services
  • Convenient — customers can read your email when they want

Objectives

  • You will have the basis for developing an email marketing strategic plan.
  • You will have the basis for writing effective marketing emails.
  • You will explore various email marketing services.
  • You will have a method of scheduling and deploying marketing emails.

Prerequisites

None

Outline

  • Planning and Design
  • Development
    • Strategies for growing your email list
    • Writing Effective Emails
  • Deployment
    • Common messaging, Collaborative Deployment
    • Contact Management Systems (CMS)
      • Vertical Response
      • Constant Contact
      • Go Daddy
      • Email Accounting Mailing
    • When and Where

Topics To Be Covered
  • Basic Rules of Email Marketing
  • Building Your Email Mailing List
  • Email Marketing Strategies That Work
  • How To Write Irresistible Emails
  • Avoiding SPAM Traps: Trigger Words That Filter Emails
  • The Real Truth About Direct Email and Email Lists
  • Creating Compelling Subject Lines (That Will Ensure Your Emails Get Opened)
    Seminar Presentation

Locations and Scheduled Seminars

Twin Hill Ranch, 1689 Pleasant Hill Rd., Sebastopol, CA; Thursday, June 16, 2011, 6:30 pm