Business Management Learning



Business Management

  • Developing Effective Volunteer Programs Developing an effective volunteer program has three important components--recruiting, training, and retention. Volunteer programs must be both scalable and sustainable. In this seminar, you will learn how to recruit ...
    Posted Feb 24, 2012, 8:07 AM by Wayne Wieseler
  • Grow Your Own Business Plan Developing a business plan for your business or non-profit organization is critical. It will describes where you want to go, how are you going to get there, and how ...
    Posted Feb 24, 2012, 8:06 AM by Wayne Wieseler
  • Email Marketing Solutions Email marketing has become essential to the growth and sustaining success of business and non-profit organizations. You will learn how to design, develop, manage, and deploy an effective email ...
    Posted Feb 24, 2012, 8:04 AM by Wayne Wieseler
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Developing Effective Volunteer Programs

posted Feb 24, 2012, 8:07 AM by Wayne Wieseler


Developing an effective volunteer program has three important components--recruiting, training, and retention. Volunteer programs must be both scalable and sustainable.

In this seminar, you will learn how to recruit, train, and retain one of the most valuable resources to non-profit organizations.

Call 707.861.0128 for more information.



Grow Your Own Business Plan

posted Feb 24, 2012, 8:06 AM by Wayne Wieseler

Developing a business plan for your business or non-profit organization is critical. It will describes where you want to go, how are you going to get there, and how will you know when you have arrived.



Email Marketing Solutions

posted Feb 24, 2012, 8:04 AM by Wayne Wieseler   [ updated Feb 24, 2012, 8:04 AM ]

Email marketing has become essential to the growth and sustaining success of business and non-profit organizations. You will learn how to design, develop, manage, and deploy an effective email marketing solution.

(2- to 3-hour session, REG $40, NOW $25)

Importance

Why market with email?

Because it really does work. It has been estimated that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005. More people are buying products and services online than ever before-and your business could profit from this fact.

Why Use Email Marketing

  • Simple and inexpensive way for you to generate added income
  • Quickly informs your customers about your upcoming events, special offers, and new products and services
  • Convenient — customers can read your email when they want

Objectives

  • You will have the basis for developing an email marketing strategic plan.
  • You will have the basis for writing effective marketing emails.
  • You will explore various email marketing services.
  • You will have a method of scheduling and deploying marketing emails.

Prerequisites

None

Outline

  • Planning and Design
  • Development
    • Strategies for growing your email list
    • Writing Effective Emails
  • Deployment
    • Common messaging, Collaborative Deployment
    • Contact Management Systems (CMS)
      • Vertical Response
      • Constant Contact
      • Go Daddy
      • Email Accounting Mailing
    • When and Where

Topics To Be Covered
  • Basic Rules of Email Marketing
  • Building Your Email Mailing List
  • Email Marketing Strategies That Work
  • How To Write Irresistible Emails
  • Avoiding SPAM Traps: Trigger Words That Filter Emails
  • The Real Truth About Direct Email and Email Lists
  • Creating Compelling Subject Lines (That Will Ensure Your Emails Get Opened)
    Seminar Presentation

Locations and Scheduled Seminars

Twin Hill Ranch, 1689 Pleasant Hill Rd., Sebastopol, CA; Thursday, June 16, 2011, 6:30 pm

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